2025 Hyundai Ioniq 9 first drive: Efficient, for a big one
Hyundai provided flights from Washington to Savannah and accommodation so Ars could drive the Ioniq 9. Ars does not accept paid editorial content.
SAVANNAH, Georgia—Hyundai’s massive new Metaplant factory in Georgia is actually painted a subtle shade of green, not white, but you’d need someone to point that out to you. It’s a shining example of the latest in car manufacturing—bright lights and white walls inside, knee-saving wooden floors on the production line, recaptured waste energy and solar—you name it. Hyundai even uses dog-like robots to check some welds. The vast facility is responsible for North American production of the electric Ioniq 5 and, now, the all-new Ioniq 9 SUV as well.
That Hyundai would make a three-row SUV with its class-leasing electric powertrain was a no-brainer. The E-GMP platform, with its class-leading 800 V powertrain, was designed for medium to large EVs, after all. In 2021 it debuted the Seven concept, which explored the idea of a living room on wheels. I’m not sure why the nameplate skipped a couple of digits, but the production Ioniq 9 tries to keep as true to that theme as possible within the confines of real life.
Although they look quite different from one another, a common design language called “parametric pixels” ties together the Ioniq 9 with its smaller siblings the Ioniq 5 SUV and Ioniq 6 sedan. Creases catch the light even with the matte-gold paint of our test car, like the line ahead of the rear wheels that calls back to the collar on a traditional Korean garment. As ever, there are some other wonderful names for the design language: my favorite is “aerosthetic lounge,” but when you look at the images, also think of words like “teutonic,” “boat tail,” and “integrated.” When you hear the shape was inspired by a pebble, it makes sense that the drag coefficient is a slippery 0.27.
