George Clooney and Brad Pitt’s ‘Wolfs’ quickly becomes most-watched movie in Apple TV+ history
George Clooney’s and Brad Pitt’s action comedy “Wolfs” has quickly become the most-watched movie in Apple TV+ history.
In the flick, Clooney plays a professional fixer hired to cover up a high-profile crime. But when a second fixer (Pitt) shows up and the two “lone wolves” are forced to work together, they find their night spiraling out of control in ways that neither one of them expected.
Mike Fleming Jr. for Deadline:
Add this one to the ongoing push-pull between streaming and theatrical. Wolfs, the Jon Watts-scripted and -directed film starring George Clooney and Brad Pitt, has become the most viewed movie in Apple TV+ history.
Apple doesn’t break out specifics, but I’m told the film boosted viewership by nearly 30% week over week on the service. It premiered on Apple TV+ on September 27, in more than 100 countries. The film created the biggest viewership spikes in the U.S., UK, Canada, Australia, Italy, Mexico, Brazil, and Germany.
Theatrical releases have become pricey hit-and-miss situations, but the streaming results put Wolfs in the win column for Apple, which has signed Watts to script to direct a sequel. The film surpassed numbers turned in on another recent star-driven straight-to-streaming crowd-pleasing caper film, the Doug Liman-directed The Instigators with Matt Damon and Casey Affleck leading a strong ensemble cast.
MacDailyNews Take: “Wolfs” is another global blockbuster for Apple TV+!
MacDailyNews Note: Apple TV+ is available on the Apple TV app in over 100 countries and regions, on over 1 billion screens, including iPhone, iPad, Apple TV, Apple Vision Pro, Mac, popular smart TVs from Samsung, LG, Sony, VIZIO, TCL and others, Roku and Amazon Fire TV devices, Chromecast with Google TV, PlayStation and Xbox gaming consoles, and at tv.apple.com, for $9.99 per month with a seven-day free trial for new subscribers. For a limited time, customers who purchase and activate a new iPhone, iPad, Apple TV, Mac or iPod touch can enjoy three months of Apple TV+ for free.
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