Buying a TV in 2025? Expect lower prices, more ads, and an OS war.
If you’re looking to buy a TV in 2025, you may be disappointed by the types of advancements TV brands will be prioritizing in the new year. While there’s an audience of enthusiasts interested in developments in tech like OLED, QDEL, and Micro LED, plus other features like transparency and improved audio, that doesn’t appear to be what the industry is focused on.
Today’s TV selection has a serious dependency on advertisements and user tracking. In 2025, we expect competition in the TV industry to center around TV operating systems (OSes) and TVs’ ability to deliver more relevant advertisements to viewers.
That yields a complicated question for shoppers: Are you willing to share your data with retail conglomerates and ad giants to save money on a TV?
