Despite iPad’s Larger Screen, People Prefer iPhones for Watching Videos and Gaming

Despite iPad’s Larger Screen, People Prefer iPhones for Watching Videos and Gaming

A recent study by Consumer Intelligence Research Partners (CIRP) shows that iPhone users consistently engage more with entertainment features compared to iPad users, even for activities that would seemingly benefit from a larger display. The research shows that 81% of iPhone owners watch videos daily on their devices, compared to 70% of iPad users. Similarly, […]

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