iPhone 16e proves that Apple can’t ship junk
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iPhone 16e features the toughest back glass in a smartphone, and the brilliant 6.1-inch display is protected by the Ceramic Shield, which is tougher than any smartphone glass.
Apple’s new iPhone 16e, a new addition to the iPhone 16 lineup that offers powerful capabilities at a more affordable price, proves that Apple can’t ship junk.
iPhone 16e delivers fast, smooth performance and breakthrough battery life, thanks to the industry-leading efficiency of the A18 chip and the new Apple C1, the first cellular modem designed by Apple. iPhone 16e is also built for Apple Intelligence, the intuitive personal intelligence system that delivers helpful and relevant intelligence while taking an extraordinary step forward for privacy in AI. The 48MP Fusion camera takes gorgeous photos and videos, and with an integrated 2x Telephoto, it is like having two cameras in one, so users can zoom in with optical quality. When outside of cellular and Wi-Fi coverage, Apple’s groundbreaking satellite features — including Emergency SOS, Roadside Assistance, Messages, and Find My via satellite — help iPhone 16e users stay connected and get assistance when it matters most.
Mark Gurman for Bloomberg News:
Apple Inc.’s revamped low-end iPhone has finally arrived and the most significant development isn’t a new feature or app, but rather the price. It’s $599, which is $170 more than the iPhone SE it replaces.
That change puts the new iPhone 16e model in a whole different category than its predecessor. And it means Apple has effectively abandoned the budget smartphone market, ceding those sales to Samsung Electronics Co., Alphabet Inc.’s Google and the China-based players.
Rather than a truly cheap iPhone, the new model is more of a slightly downscale version of Apple’s flagship lineup.
MacDailyNews Take: Smart buyers in this category will realize that they use their smartphone for 3-4 years and, starting at $599, their new iPhone would cost them $150-$200 per year, a tremendous value for an A18-powered iPhone with a high-quality camera system that’s built for Apple Intelligence.
Not-so-smart buyers in this category will settle for an iPhone knockoff for $100-$200 less, saving themselves a whopping $25-$67 annually over the 3-4 years they’ll be saddled with some POS phone. They deserve 3-4 years of inferior wares due to their poor purchasing abilities. Some of them will learn their lesson. Most will not; they just continue handicapping themselves. Half of the world is, by definition, below average intelligence. Hence, Android, Windows, etc.
Of course, Steve Jobs – who wrote the playbook Tim Cook follows to this very day — concisely explained this long ago:
Our goal is to make the best personal computers in the world and to make products that we are proud to sell and would recommend to our family and friends. And, we want to do that at the lowest prices we can, but I have to tell you, there’s some stuff in our industry that we wouldn’t be proud to ship; that we wouldn’t be proud to recommend to our family and friends.
And, we can’t do it. We just can’t ship junk.
So, there are thresholds that we can’t cross because of who we are… what you’ll find it that our products are not premium-priced. You go and price out our competitors’ products and you add the features that you have to add to make them useful and you’ll find that in some cases they are more expensive than our products.
The difference is that we don’t offer stripped-down lousy products.
— Steve Jobs, August, 2007
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