Sonos pulls plug on its Apple TV knockoff streaming box
Sonos has decided to scrap its nearly completed plans for an Apple TV-like streaming video player release in 2025, according to information obtained by The Verge. The company’s leadership shared this update with employees during an all-hands meeting held today. The decision marks a significant shift for Sonos, which had been gearing up to expand into the video streaming market this year.
That product, codenamed Pinewood, was set to be Sonos’ next major hardware launch. It was already deep into development and has spent months in beta testing. But now the team behind it will be reassigned to other projects as interim CEO Tom Conrad reprioritizes the company’s future roadmap and continues what he hopes will be a turnaround from a bruising 2024. He told employees that a push into video from Sonos is off the table “for now.”
The abrupt cancellation of Pinewood leaves Sonos without a significant new product to ship in the second half of 2025.
The streaming device was greenlit by former Sonos CEO Patrick Spence, who stepped down at the beginning of this year over the app debacle and its continued impact on the brand.
MacDailyNews Take: Apple TV 4K (3rd generation) released on November 4, 2022 really has no competition!
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[Thanks to MacDailyNews Reader “Fred Mertz” for the heads up.]
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