Apple removes AI references from iPhone 16 billboards 

Apple has removed AI references from its New York billboards promoting the iPhone. 

BGR reports that — as noticed by PMC’s Parker Ortolani — the “Imagine it. Genmoji it” slogan has been replaced with “iPhone 16 Pro. Cinemasterpiece.”

This is a surprising move. Apple has been hit with multiple lawsuits for “false adverting” that promised AI and “personalized Siri” features in the iPhone 16. Those features have yet to arrive.

However, Apple hopes to release its delayed Apple Intelligence Siri features in the fall, according to a report by The New York Times.

“Apple hasn’t canceled its revamped Siri,” the article says. “The company plans to release a virtual assistant in the fall capable of doing things like editing and sending.”

This contradicts previous reports. Last month Apple spokesperson Jacqueline Roy indicated to Daring Fireball that it would take longer. 

“Siri helps our users find what they need and get things done quickly, and in just the past six months, we’ve made Siri more conversational, introduced new features like type to Siri and product knowledge, and added an integration with ChatGPT,” she said. “We’ve also been working on a more personalized Siri, giving it more awareness of your personal context, as well as the ability to take action for you within and across your apps. It’s going to take us longer than we thought to deliver on these features and we anticipate rolling them out in the coming year.”

And Reuters said AI improvements to Siri won’t arrive until 2026. 

I hope you’ll help support Apple World Today by becoming a patron. Patreon pricing ranges from $2 to $10 a month. Thanks in advance for your support.

The post Apple removes AI references from iPhone 16 billboards  appeared first on MacTech.com.