The Number One Reason Apple Will Keep Raising Prices
The Number One Reason Apple Will Keep Raising Prices
If you’re wondering how Apple keeps raising iPhone prices and still manages to sell millions of units each year, here’s your answer: because they can. And the biggest reason they can? Teens. Yes, teens are driving Apple’s pricing power more than any macroeconomic force or cost-of-goods-sold increase. As long as the next generation of iPhone […]
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