Apple places seventh on Hired’s ‘Global Brand Health Report’ — Apple World Today

Here are the top 20 public companies people want to work for in the tech industry, along with their ranking in Hired’s “brand positivity index” Netflix: 86; GitHub: 85; Google: 84; Slack: 81; Microsoft: 78; Apple: 77; Tesla: 74; Twitter: 73; LinkedIn: 72; Dropbox: 69; Square: 65; Amazon: 64; Shopify: 63; Adobe: 62; Facebook: 60; Lyft: 57; Walt Disney: 57; BBC: 52; Salesforce: 50; and New York Times: 48.

The data is based on a survey of 4,100 tech professionals on Hired, and the company says that a high-ranking brand positivity index is correlated with “what motivates candidates to take that recruiter call” and “leave their current role.” It also helps companies land top candidates faster

Elon Musk was ranked as the most inspiration leader in tech, followed by Sundar Pichai (Microsoft), Jeff Bezos (Amazon), Tim Cook (Apple), Jack Dorsey (Twitter/Square), Mark Zuckerberg (Facebook), Sheryl Sandberg (Facebook), Reed Hastings (Netflix), and Marc Benioff (Salesforce).