Apple/Hyundai negotiations for an Apple Car are on pause : Apple World Today

Apple’s negations with Hyundai to partner on an Apple Car have come to a Stop (or at least a Slow Down) sign, according to Bloomberg. However, the tech giant is talking with other auto manufactures about such a project, the article. 

Bloomberg says that Apple was “upset” over Hyundai’s pre-announcement of a potential deal. 

On Feb. 3, Bloomberg reported that Apple was rumored to be planning to invest 4 trillion won (about US$3.6 billion) in Kia Motors as part of a planned manufacturing partnership between the two companies.

On January 8, Korea IT News reported that Apple and Hyundai would team up to produce electric vehicles. On January 10, it was reported that Apple and Hyundai plan to sign a partnership deal on autonomous electric cars by March and start production around 2024 in the U.S.

hen, on January 19, Korea’s eDaily claimed that Hyundai intends to transition the company’s “Apple Car” partnership to its Kia brand as part of an arrangement that could see production move to the U.S.

The report added that Hyundai has decided it’s “not suitable” for the ‌Apple Car‌ business because of its will, to continue the Hyundai brand. Plus, the car maker purportedly doesn’t want to come an original equipment manufacturer for Apple vehicles.