Combined Hulu and Disney+ app launches in March; beta debuts in December

Enlarge / Hulu content may do a not-so-secret-invasion of Disney+. (credit: Marvel)

An app combining the libraries of Disney+ and Hulu will launch in late March 2024, Walt Disney Company CEO Robert Iger said in a Q4 2023 earnings call on Wednesday night. The full app’s release will follow the beta that launches in December.

Iger told investors that the beta will be available to US subscribers bundling their Disney+ and Hulu subscriptions and will give “parents time to set up profiles and parental controls that work best for their families ahead of the official launch,” as per a transcription from The Motley Fool.

We first learned that Disney was planning a combined Disney+ and Hulu app in May when Disney owned two-thirds of Hulu. At the time, Iger called the unified app a “local progression” of Disney’s consumer portfolio that would streamline content, boost audience engagement, and impress advertisers. Disney also pointed to potential cheaper customer acquisition costs. Wednesday’s update follows Disney’s announcement last week that it’s buying the last third of Hulu, giving Disney total ownership.