LG OLED T is a transparent 77-inch TV that will arrive in 2024

Enlarge / LG’s OLED T TV with its contrast film rolled down partially, enabling you to see what’s behind the TV’s upper area. (credit: LG전자 뉴스룸 LiVE LG/YouTube)

LG today announced plans to sell a TV with transparent-display technology that has almost exclusively been relegated to commercial applications and demonstrations at tech shows.

LG is showing off the Signature OLED T at CES 2024 (which officially starts tomorrow). LG says the see-through TV will be available this year but hasn’t shared pricing. Still, it’s remarkable to see transparent tech make its way into a consumer TV, even if it is expected to be extremely expensive. Other groundbreaking, Signauture-branded OLED designs from LG have cost six figures.

During a press event today, LG executives discussed the OLED T as a way to satisfy customer demand for bigger TVs without those mammoth displays always dominating the living room.