Amazon’s purchase of Roomba-maker iRobot likely to be blocked by EU

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European Union regulators intend to block Amazon’s attempt to purchase Roomba-maker iRobot, The Wall Street Journal reported yesterday.

European Commission competition officials “met Thursday with representatives from Amazon to discuss the deal,” the Journal wrote, citing people familiar with the matter. “Amazon was told during the meeting that the deal was likely to be rejected,” according to one of the Journal’s sources.

Amazon announced the $1.7 billion deal in August 2022. The EC has a February 14 deadline to reach a decision. European officials have said that Amazon could restrict the availability of Roomba rivals on the Amazon online retail store.