AR/VR Headsets Surged During the Holiday Season

This should be good news for the Apple Vision Pro: as macroeconomic pressures eased and new products launched, the global market for augmented reality and virtual reality (AR/VR) headsets grew 130.4% year-over-year during the fourth quarter of 2023 (4Q23), according to new data from IDC.

For the full year of 2023, shipments of AR/VR headsets were down 23.5% from 2022 levels, according to the research group. Macroeconomic uncertainty put downward pressure on demand during the first half of the year and most companies relied on legacy products that had already been available for at least a year, leading to double-digit declines. It was not until key regions began seeing economic recovery and new products were launched that the market started to rebound, but not enough to offset the first half declines, notes IDC.

About the Vision Pro

Demos of the Apple Vision Pro at Apple Stores in the U.S. can be reserved on Apple.com. To reserve a free Vision Pro demo online, go here, then follow the steps to book an appointment at your local Apple Store. 

Pricing for the Vision Pro starts at US$3,499 with 256GB of storage. ZEISS Optical Inserts are available: $99 for reading lens and $149 for prescription lens. 

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