Any Apple – Google generative AI tie-up likely to draw regulatory scrutiny

On Monday, Bloomberg News reported that Apple, which was caught flat-footed in AI, especially generative AI, is in talks to license Google’s Gemini large language model (LLM) to underpin AI features in services like Siri in a future operating system updates coming later in 2024. Sucha tie-up is very likely to draw scrutiny from government regulators.

Benj Edwards for Ars Technica:
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The potential integration of Google Gemini into iOS 18 could bring a range of new cloud-based (off-device) AI-powered features to Apple’s smartphone, including image creation or essay writing based on simple prompts… Gemini could also bring new capabilities to Apple’s widely criticized voice assistant, Siri, which trails newer AI assistants powered by large language models (LLMs) in understanding and responding to complex questions. Rumors of Apple’s own internal frustration with Siri — and potential remedies — have been kicking around for some time.

[Apple]’s LLM technology is said to lag behind that of its competitors, making a partnership with Google or another AI provider a more attractive option.

The potential partnership between Apple and Google could significantly impact the AI industry, as Apple’s platform represents more than 2 billion active devices worldwide…

However, Bloomberg reports that the potential partnership between Apple and Google is likely to draw scrutiny from regulators, as the companies’ current search deal is already the subject of a lawsuit by the US Department of Justice. The European Union is also pressuring Apple to make it easier for consumers to change their default search engine away from Google.

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MacDailyNews Take: Apple running to Google (or even Microsoft, depending on who will pay more for access to Apple users) after standing frozen like a deer in the headlights of the oncoming AI locomotive is a sad Balmeresque situation, but we’ve been telling you for years that such a thing was coming.
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