Apple set to unveil AI strategy on June 10th

Apple has released the schedule of its annual Worldwide Developers Conference. It kicks off on June 10th where the company is expected to unveil its long-anticipated artificial intelligence AI) strategy.

Yes, Apple has an “AI strategy,” at least it does now.

Mark Gurman for Bloomberg News:
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Though Apple didn’t say what it plans to unveil — in usual fashion — people familiar with the matter have said that the presentation will focus heavily on AI.

Apple is expected to unveil its next major software updates for the iPhone, iPad, Mac, Vision Pro headset and smartwatch — and its new AI strategy will be front and center for the planned iOS 18 upgrade.

In announcing the event, Apple marketing executive Greg Joswiak said, “It’s going to be Absolutely Incredible” — a clear nod to AI.

Mark your calendars for #WWDC24, June 10-14. It’s going to be Absolutely Incredible! pic.twitter.com/YIln5972ZD

— Greg Joswiak (@gregjoz) March 26, 2024

Apple’s artificial intelligence strategy will include a slew of new proactive features to assist users in their daily lives. The company isn’t planning to debut its own generative AI chatbot, though. Instead, Apple is holding talks with potential partners like Alphabet Inc.’s Google and OpenAI to supply generative AI services.

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MacDailyNews Take: Hopefully, the mad scramble to catch up after the deer-in-the-headlights standing start will produce enough to not only assuage Apple investors, but also mightily tempt consumers.
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