Apple may leapfrog to massive AI advantage
According to Bloomberg News’ Mark Gurman, Apple’s iOS 18 AI capabilities will be on-device – no need for privacy-infringing cloud processing that rivals rely upon – and from which they potentially profit as Google, Microsoft, and other competitors’ users – specifically, their users’ personal data – is the product.
The iOS 18 AI move is a huge win if you care about iPhone privacy, but it isn’t surprising, given that Apple is known for its strong focus in the area. It also sends a strong message to Apple’s biggest rival Google’s Android that the iPhone maker will do everything it can to win in the AI battlefield as competition ramps up.
“As the world awaits Apple’s big AI unveiling on June 10, it looks like the initial wave of features will work entirely on-device,” Gurman wrote. “That means there’s no cloud processing component to the company’s large language model (LLM), the software that powers the new capabilities.”
Apple’s AI capabilities in iOS 18 and beyond will require a huge amount of data processing power. The iPhone maker has been investing in more hardware able to host AI, and the iPhone 16 will apparently come with an enhanced neural engine… Yet running LLMs similar to ChatGPT without additional cloud support will be a challenge, says Android Authority, pointing out that “some of Samsung’s and Google’s most sophisticated AI features still require the power of cloud servers.”
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MacDailyNews Take: We’ll see just how much AI Apple can do on-device this June at WWDC – and how well they can market it. It’s quite possible that chatbot features will require users to opt-in to submit data to whichever cloud-based GenAI firms (Google, Baidu, etc.) with which Apple decides to ink deals.
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