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  • Apple apologizes for controversial iPad Pro ad, scraps plans for TV campaign

Apple apologizes for controversial iPad Pro ad, scraps plans for TV campaign

Alongside the new ultra-thin iPad Pro this week, Apple debuted a new “Crush!” ad to promote the new hardware. The ad has been the subject of much criticism over the last two days, as we reported on Thursday morning.

Apple has now responded to this criticism, issuing a public apology to Ad Age saying it “missed the mark with this video.”

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