After slashing iPhone prices in China, Apple’s sales are bouncing back strongly
Apple’s iPhone sales in China are surging again, fueled by aggressive price cuts that are tempting budget-conscious consumers in the weak Chinese economy.
Shipments of foreign-branded cell phones in China, the vast majority of which are iPhones, surged 52% in April to 3.489 million units, according to CNN calculations based on data released Tuesday by the China Academy of Information and Communications Technology (CAICT). The academy is a research firm under the Ministry of Industry and Information Technology, a regulatory body.
The increase is a major acceleration from the 12% growth logged in March by foreign-branded smartphones, according to previous data from CAICT.
The Global Times, a state-owned tabloid known for its patriotic views and promoting Chinese companies, has described the rebound as “impressive.”
After the discounts, the iPhone 15 is now in the same price range as smartphones made by Xiaomi and Huawei.
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MacDailyNews Take: Due to its insanely great margins, Apple is uniquely positioned to win any smartphone price war anywhere.
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