iPhone Pro Models Bring Apple “Record High” Average Selling Price Despite Shipment Decline

The global smartphone market grew in the first quarter of 2024, with shipments reaching 296.9 million units, a 6% increase year-over-year. However, leadership changed as Samsung dethroned Apple to become the world’s leading smartphone vendor. Samsung captured a 20% market share with 59.4 million units shipped, while Apple’s shipments declined 13% YoY to 50.5 million […]

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