Apple’s WWDC AI unveiling ‘needs to be a showstopper, not a shrug-the-shoulders event’ – analyst
At WWDC24 on June 10th, Apple plans to unveil a new opt-in, “beta” labeled AI system called “Apple Intelligence” that will come to next-gen operating system versions for the Mac, iPhone, and iPad. There also will be a partnership with OpenAI that powers a ChatGPT-like chatbot, according to Bloomberg News‘ Mark Gurman.
Making the AI features opt-in and labeling them “beta” (as Apple should have done when introducing Maps way back when) is the smart and proper way to go as is making A.I. mean “Apple Intelligence” for 2.2+ billion of the world’s richest technology users. – MacDailyNews
WWDC “needs to be a showstopper, not a shrug-the-shoulders event,” Wedbush Securities analyst Daniel Ives says.
“This is the most important event for Cook and Cupertino in over a decade,” Dan Ives, an analyst at Wedbush, told CNBC. “The AI strategy is the missing piece in the growth puzzle for Apple and this event needs to be a showstopper and not a shrug-the-shoulders event.”
Taking the stage will be executives including software chief Craig Federighi, who will likely address the real-life uses of Apple’s AI, whether it should be run locally or in massive cloud clusters and what should be built into the operating system versus distributed in an app.
Privacy is also a key issue, and attendees will likely want to know how Apple can deploy the data-hungry technology without compromising user privacy, a centerpiece of the company’s marketing for over half a decade…
Apple’s voice assistant [Siri] debuted in 2011 and since has gained a reputation for not being useful. It’s rigid, only able to answer a small proportion of well-defined queries, partially because it’s based on older machine learning techniques.
Apple could team up with OpenAI to upgrade Siri next week.
Support MacDailyNews at no extra cost to you by using this link to shop at Amazon.
MacDailyNews Take: Apple’s under pressure here; of their own making. Catch up time is now (or will be in three days)!
Hopefully, the company can deliver a showstopper, but, with 270 million iPhones currently in use that haven’t been upgraded in 4+ years, “good enough” on the AI front will suffice.
Please help support MacDailyNews. Click or tap here to support our independent tech blog. Thank you!
Support MacDailyNews at no extra cost to you by using this link to shop at Amazon.
The post Apple’s WWDC AI unveiling ‘needs to be a showstopper, not a shrug-the-shoulders event’ – analyst appeared first on MacDailyNews.
