I’d love to see Apple put together a creative team to invent the obvious
We’re of course all eagerly awaiting the iOS 18 headline feature to hit the betas: Apple Intelligence. But sometimes the little things really count.
Steve Jobs famously said that design is not just how things look, but how they work. Jony Ive added that one hallmark of great design is when it looks stunningly obvious after it’s been done – and Apple just gave us two tiny but beautiful examples …
