New app releases for Apple Vision Pro have fallen dramatically since launch

Enlarge (credit: Samuel Axon)

Apple is struggling to attract fresh content for its innovative Vision Pro headset, with just a fraction of the apps available when compared with the number of developers created for the iPhone and iPad in their first few months.

The lack of a “killer app” to encourage customers to pay upwards of $3,500 for an unproven new product is seen as a problem for Apple, as the Vision Pro goes on sale in Europe on Friday.

Apple said recently that there were “more than 2,000” apps available for its “spatial computing” device, five months after it debuted in the US.