Apple lawyers tell creator of ‘iPhone Air’ concept his renders are ‘too realistic’

Antonio De Rosa’s “iPhone Air” concept (image: Antonio De Rosa/ADR Studio via Wayback Machine)

Designer Antonio De Rosa has revealed that he received a call and an email from an Apple attorney requesting modifications to some of his product concepts due to their high level of realism, in particular, it seems, his concept for “iPhone Air.”

“I received a call from an Apple attorney asking me to adjust some of my concepts because they were considered too realistic,” Antonio De Rosa via X.

The designer, known for his work on potential Apple products, took to social media to share the news, sparking discussion about the intersection of design, intellectual property, and consumer expectation.

I received a call from an Apple attorney asking me to adjust some of my concepts because they were considered too realistic. pic.twitter.com/e5PGOVT7tj

— Antonio De Rosa (@aderosa75) August 15, 2024

MacDailyNews Take: Hmm… Hello, again, Streisand effect!

De Rosa’s “iPhone Air” concept page is down currently, but, thanks to the Internet Archive’s Wayback Machine, we can see for ourselves what all of the fuss is about:

Antonio De Rosa’s “iPhone Air” concept (image: Antonio De Rosa/ADR Studio via Wayback Machine)
Antonio De Rosa’s “iPhone Air” concept (image: Antonio De Rosa/ADR Studio via Wayback Machine)
Antonio De Rosa’s “iPhone Air” concept (image: Antonio De Rosa/ADR Studio via Wayback Machine)
Antonio De Rosa’s “iPhone Air” concept (image: Antonio De Rosa/ADR Studio via Wayback Machine)

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